Local coffee pop-up House Brew found its first home at Pelican to Mars. Baton Rouge locals can pop inside during the morning and midday hours for a caffeine fix courtesy of the espresso-churning cart now called the Pelican Cafe, and being ran by Pelican to Mars.
House Brew moved into Pelican to Mars’ Mid Century Lounge space at the front entrance of the bar in June and has been operating seven days a week from 7am - 2pm until December of 2025. The second downtown pop-up location opened in December of 2024 in Down-Town Baton Rouge, and ran until May of 2025. House Brew now runs a mobile private/public event service with their espresso carts. The menu features espresso-based coffee drinks, teas, hot chocolates and lemonade. Espresso beans are roasted locally by House Brew’s sister company Smoky Bean Roasting Co.,
House Brew has shifted its goals to a new mission as it has grown. The future plans surrounding House Brew are to provide a local free store/community aid center, that is backed by House Brew’s locations. This is a very large goal, but in order to change the world and how fast we consume, we have to offer alternatives via infrastructure. House Brew does not plan to act as the solution, but an example that systems where everyone can plug into them are possible. Operating as a guide or business model to provide resources to communities outside of capital, without having to wait on someone else to do it.
Manning Bergeron on the left and Joe Foster on the right picking up House Brew and Smoky Beans first bag to roast/sell.